Kleenso Resources Sdn Bhd wants to establish Kleenso and Pesso as famous Malaysia Brands
CREATING a successful Malaysian brand is tough work, as Kleenso Resources Sdn Bhd founder and managing director Lee Teck Meng can attest.
Lee, who started the company in 2003, knew it was going to be challenging to enter the household cleaning solutions industry.
It is a highly competitive industry that’s rife with established multinational brands with ample resources for advertising and capturing market share.
But despite the odds, Lee was undeterred and went into business, determined to create a brand the country could be proud of.
“I felt we needed our own brand of cleaning solutions and there were opportunities for a local product to prove its worth and penetrate the market.
“We want to show Malaysians and the world that it’s possible to create a local brand since we’re a country full of SMEs. Yet, we don’t have [enough] brands of our own,” Lee says.
Source: Focus Malaysia